Director Global Services & Servitization, Axis Communications
Dominic Bruning, Director Global Services & Servitization at Axis Communications, joined the company 1999 and is responsible for the global commercial services strategy. This involves capturing the market shift from products to solutions & service sales and ultimately moving the business from ‘one off product sales’ towards one of a recurring revenue subscription business. Mr. Bruning has held various senior sales and marketing roles at Axis. Most recently as Director Strategic Alliances which included defining alliance partner strategy, initiating new relationships as well as managing and optimizing key partnerships. Mr. Bruning also held the position of managing director, UK & IRE between 2001 and 2006 and was part of the EMEA leadership team acting as marketing director between 2006 until 2010. Mr. Bruning has presented at more than 250 Axis and industry conferences on the topics of IT and security convergence and real-life case studies.