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Daniel Cho

Daniel Cho
  • Director Marketing, Global Pricing & Competitive Portfolio Analytics, Philips Healthcare

Daniel Cho, Director Marketing, Global Pricing & Competitive Portfolio Analytics, Philips Healthcare
Daniel is the head of a Global Pricing team of 10 which spans in US Andover and Germany Boeblingen, serving the business need for using pricing as a tool to optimize margin and profitability for a 2.7B Euro business with Philips Healthcare. Daniel and his team built an extensive BI platform based on the Qlikview platform and provide 1500+ users daily access to actionable intelligence from CRM (SF.com), OIT, Sales, Margin, Pricing (From SOFON Quotation system + SAP) and other business data such as Installed Base. Daniel and team have proven records of reversing the price erosion for all business, helping to improve market business margins within one year cycle, as well as improving qualified funnels for high margin business within a quarter. Daniel also had global experience in Product Management, Market Intelligence, New Product Introduction, as well as Sales Development for Asia Pacific and Sales & Marketing experience for Asia Pacific. Daniel was also a trained Management Consultant from PriceWaterhouse in Sydney. He is now located in Boeblingen Germany for the past 14 years.

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