Speakers 2013

Ingo Hennecke, Global Pricing Manager, Bayer CropScience
Ingo HenneckeIngo Hennecke is the Global Pricing Manager for Bayer CropScience, one of the three business areas of Bayer AG Leverkusen. With more than 25 years of working experience in leading sales and marketing functions in several countries, he is now heading the pricing community and initiating global and local pricing excellence projects. Prior to his current position, Ingo was e.g. responsible for global customer management initiatives, heading the operational business in Austria and managing some of the company’s major brands.


Roberto Bedotto, HPS Pricing Director, Honeywell
Roberto BedottoRoberto Bedotto is the Global Pricing Director in Honeywell Process Solutions (HPS). HPS is a world leader in products, services and software for the Oil and Gas, Refining, Power, Chemical, Pulp and Paper, Mines and Minerals sectors. Roberto has some 11+ years experience in the pricing function, In Honeywell Process Solutions (HPS) he leads the pricing for the 5 divisions covering products, consultancy services and software; with a distribution which is both direct sales and through channels.


Mårten Hedberg, Pricing Director, Assa Abloy Entrance Systems
Marten HedbergMårten Hedberg is currently Pricing Director at Assa Abloy Entrance Systems, Assa Abloy’s fastest growing division. During 20 years he has held several business controlling positions within large multinational companies such as Ericsson, Sony Ericsson and Tetra Pak where he worked with efficiency- and profitability improvements in production, product development and pricing. His speach is based on findings from real projects he executed at Assa Abloy during 2012.


Daniel Cho, Director Marketing, Market Intelligence & Global Pricing, Patient Care and Clinical Informatics, Philips Healthcare
Daniel ChoDaniel Cho is the Director of Marketing, Market Intelligence & Global Pricing for Patient Care & Clinical Informatics, a 2B Euro+ arm of Philips Healthcare. Daniel is responsible for the global Market Intelligence needs of the PCCI Business Group, in the areas of Intelligence about markets, Competitive Intelligence, Business Intelligence and Customer Intelligence. Daniel is also the head of Global Pricing, to help PCCI businesses to use pricing as a tool to optimize profitability and gain both cost and value advantages against International competitors. Daniel have also in the past, vast experience in Sales, Product marketing, Asia Pacific Sales Developments and Management Consultancy. Daniel had more than 18 years of experience in the Healthcare Industry.


Markus Kellermann, Head of Product & Price Management, MAN Genuine Parts®
Markus KellermannMarkus Kellermann is responsible at the MAN Truck & Bus Headquarters in Munich for product management and pricing and thus for turnover and profit for spare parts worldwide. He has 16+ years of experience within the spare parts business. He served in several positions at major independent aftermarket suppliers including Bosch, ThyssenKrupp Bilstein and Knorr-Bremse. Mr. Kellermann now works for more than five years for the vehicle-manufacturer MAN Truck & Bus AG. His talk will provide an overview of the project “Strategic Pricing @ MAN” and the results that have been achieved until today.


Yanina Yakovleva, Head of Commercial Aftermarket, Ferronordic Machines LLC
Yanina YakovlevaYanina has been working with Volvo Construction Equipment products since 2002, first in the Volvo Group Russia on different positions ranging from sales support to aftermarket, then in Ferronordic Machines – the national dealer of Volvo CE products covering the whole territory of the Russian Federation. During her career Yanina has initiated and implemented several successful projects such as employee motivation system, customer loyalty program, customized financial products. She has extensive operational management experience both during market upturn and throughout crisis period Before her career in Volvo Yanina worked in a consulting project of the EBRD and in an advertising agency as a key account manager, she holds an MBA degree from the Russian campus of the Vlerick Leuven Ghent management school.


Mike Wilkinson, Co-Author of the book “Value-Based Pricing”
Mike WilkinsonDuring the last 20 years Mike has worked worldwide with clients across a diverse range of business sectors and has experience of FMCG, as well as B2B sales. This experience has given him a unique perspective on the sales process and the ability to deal with sales issues from a practical perspective delivering effective new ways of working.


Petra Volckaert, EMEA Marketing & Product Management Programs and Operations Lead, Monsanto Vegetables Seeds Division
Petra VolckaertOver ten years of multinational experience in process improvement and project management across various business areas ranging from Finance and IT to Sales and Strategic Marketing. Currently working at Monsanto as the EMEA Marketing Operations Lead, managing all key operational processes & data reporting capabilities in Marketing and Product Management; my team provides analytical support in the areas of Pricing and Discounting, Strategic Crop Business Planning, Life Cycle Management, and Market research.


Henrik Ravn Christensen, Director, Portfolio Strategy & Pricing
Henrik RavnHenrik has worked at the LEGO Group for 7 year, first as an Activity-based costing specialist and later heading up the Customer and Product Profitability program for 3 years as a key contributor in the turnaround. For the last 2 years Henrik has headed up the Portfolio Strategy & Pricing department focusing at direction setting, strategy development and building pricing excellence throughout the organization.


John A. Geisler, Division Manager, Strategic Pricing & Market Intelligence, Eaton Corporation
John A GeislerJohn Geisler has over 23 years in professional pricing experience driving profitable growth in global Military and Commercial markets. Currently, he leads the Strategic Pricing and Market Intelligence initiatives at the Fluid and Electrical Distribution Division for Eaton Corporation, a $22 billion global diversified power management company. John is based at the Division’s headquarters located in Jackson, Michigan with leadership responsibilities for 19 globally diverse aerospace manufacturing plants and business units. Prior to his current position, John held Eaton management positions in Plant Pricing, BU Customer Administration, and Division Strategic Pricing. John came to Eaton from the former Aeroquip Vickers Corporation, where he served as the plant Pricing Manager. John also held several sales, marketing, and production roles at NCR Corporation located in Louisville KY, Jackson, TN and Southfield, MI.


Peter Elgaard Lê, Manager Strategy and Pricing, Novozymes A/S
Peter Elgaard LePeter is a Manager in Strategy and Pricing in Novozymes, and has been so for the past 2 years. His main task in this period has been managing the implementation of a global Pricing Software with both Analysis/Strategy and Execution Module. Peter has been integral in both the configuration/management and rollout of the software, and herein also the corresponding global roll-out and change management effort. Furthermore, Peter has worked extensively with Pricing KPI’s and reporting.


Vincenzo Pellegrino, Strategic Pricing Analyst, O-I
Vincenzo PellegrinoVincenzo has been employed in O-I since 2006 currently he is working as Strategic Pricing Analyst in Europe. As well he started to promote and teaching best practice on pricing and promote the importance of pricing into the organization by supporting the establishment of the right organization and appropriate pricing analyzing tool. He started his experience in O-I as Junior Business Analyst in the supply chain department, as well Vincenzo was involved in the SAP implementation in EU as business partner key user. Five years ago, Vincenzo started his experience in pricing as Pricing & Profitability Analyst and working with a small centralize team in Europe under the European Product Manager.


Lise Viby Fursund, Manager Strategy and Pricing, Novozymes A/S
Lise Viby FursundLise is a Manager in Strategy and Pricing in Novozymes. She is working with value capturing and change management efforts related to the roll-out and implementation of a global Pricing Software with both Analysis/Strategy and Execution Module. Furthermore, Lise works extensively with Pricing KPI’s and reporting. Previous to working in Novozymes, Lise has been working with Pricing Strategy at A.P. Moller Maersk.


Lorenzo Sarvello, Customer Service, Commercial Leader EMEA, Whirlpool EMEA
Lorenzo Servello Lorenzo has more than 13 years experience in sales and marketing management. He joined Whirlpool in 2000 and since then Lorenzo has be working in different positions within Sales and Marketing, Product Management, Customer Service, Trade Marketing for both channel service and retail. In 2006 he was appointed as one the first Price and Margin Realization Leaders for the European operations. In his actual position, Customer Service, Commercial Leader EMEA, Lorenzo is responsible for all sales and marketing activities belonging to after sales market operations at EMEA level and, among them, setting up pricing guidelines and processes for Parts Pricing.


Chung Chee Kong, Managing Director of Acceval Pte. Ltd
Chung Chee KongMr. Chee Kong, Chung is the founder and Managing Director of Acceval, a “Pricing and Profitability Management” software company with Pricing Excellence Advisory capability. Acceval’s Pricing Optimization & Margin Management software is a multi – award winning software; which included “Best Customer ROI” Award from SAP. CK has 20 years of consulting experience, including at companies such as Deloitte Consulting and Accenture. He specializes in Pricing Management, and is competent in both Management & Technology Consulting. CK has helped leading companies in the Asia region (Multinationals and Regional Conglomerates) embark on Pricing Transformation / Improvement initiatives; such as Transactional Pricing Excellence, Value Based Pricing, Sales & Marketing Effectiveness, Deal Optimisation, Customer Needs Based Segmentation / Offerings Alignment etc. His experience spans across multiple industries including petroleum / chemicals, consumer products, pharmaceutical, high tech. CK has written a number of thought-leadership articles on Pricing Excellence. He is a regular speaker on this topic in regional forums and has delivered speeches as a guest lecturer at MacQuarie University (Australia) and National University of Singapore, on Pricing Optimization. Mr. Chung has also contributed a chapter of the book “Dynamic Supply Chain Alignment” where he demonstrated the importance of linking pricing, customer segmentation and supply chain in order to improve margin.


Dr. Reiner Meierbeck, Head of Price and Volume Planning Aftersales, BMW Group
Dr. Reiner Meierbeck is responsible for the worldwide Price Management for parts and accessories within the Aftersales division of the BMW Group. After working for Ernst & Young Consulting for some years with the focus on Supply Chain Management projects he has started at BMW in 2000. Next to his current position he was in charge of different international management functions in Purchasing and Logistics at BMW, such as “Head of Logistics Strategy, Network Planning and Performance Measurement Aftersales”.


Peter Villeneuve, Vice President Business Development, pVelocity
Peter Villeneuve is currently the Vice President of Business Development at pVelocity. He has spent the last 2 decades consulting and delivering solutions to many of the world’s leading companies to help grow and improve their businesses. Most recently, his work with pVelocity has helped clients achieve dramatic profitability improvements by enabling sales profitability as a key decision metric during the pricing process. Prior to this, Peter has held positions with Deloitte Consulting, SAP, i2 technologies, and spent several years working as a freelance business consultant.


Loic Le Corre, Managing Director, PriValEdge / SPMG Europe
Prior to joining PriValEdge, Loic has had a distinguished career as a consultant and business owner. Over the past 20 years he has created two businesses which have been sold to a leading Fortune 500 company. Loic was also Vice-President of strategic consulting for a major consulting firm. While there he was located at the Washington, DC office for two years and took part in the creation of the London, Geneva and Paris offices.


Gregor Buchwald, Managing Partner, Prof. Roll & Pastuch – Management Consultants
Gregor Buchwald is Managing Partner at Prof. Roll & Pastuch Management Consultants and has more than 15 years of industry and consulting experience. His consulting focus is on strategy, pricing and sales for multinational as well for mid-sized national companies in the B2B / B2C sector. Gregor is co-author of various pricing books (e.g. “Pricing-Excellence für echnologieunternehmen „, M. Laker, 2007) and co-publisher of the pricing book „Praxishandbuch Preismanagement”, O. Roll et al, 2012). Gregor studied business administration at the University of Mannheim, the University of California at Los Angeles (UCLA), and the University of Belgrano (Buenos Aires). He speaks fluently English, German and Spanish.


Fredrik Göransson, Business Consultant, Vendavo
Fredrik was a pricing manager for 6 years, being a project manager for a pricing project and a SAP implementation. He worked 3 years in Vendavo running pricing projects and supporting companies with their pricing challenges.


Thomas Donck, Director Pricing & Profitability Management, Deloitte
Thomas has more than 12 years consulting experience in Strategy & Operations with a focus on Finance transformation and Pricing & Profitability management. He is a key member of the European Deloitte Pricing Center of Excellence (based in Brussels) which supports clients in different countries. He has a major focus on pricing within Manufacturing and Consumer Business Industry.


Matt Meade, IT ERP Price and Margin Management Manager, 3M
Matt is responsible for the global price management application portfolio at 3M. He was previously the Infrastructure Manager for the global headquarters of the Electro and Communications business located in Austin, Texas. He started his career at 3M in 1979 in Internal Auditing and has worked in Logistics, IT Telecommunications and IT Technical Services. He has led distributed computing network design, computer operations consolidations and application rationalization initiatives. He is a former board member of the Austin IT Professionals Association (AITP). Matt has a B.S. degree from the University of Wisconsin-River Falls.