Sandra Fernandez Freixa, Marketing Manager Europe, Nexeo Solutions

Sandra is the Marketing Manager Europe of Nexeo Solutions, a global chemical and plastics distributor. She is responsible for the Market Intelligence needs in the areas of pricing, market segmentation, customer segmentation, analysis of new business opportunities and has led initiatives of lead generation and Prospecting programs. She is the head of the design and implementation of a taylor-made pricing system for Nexeo Solutions in Europe as a tool to reduce complexity, standardize methodology and optimize profitability. She worked collaboratively with the Sales Management and IT teams to implement a CRM system that is an integrated sales tool facilitating a 360º view of the customer. In her over fifteen years of multinational experience she has covered different roles in Finance, Project Management, Sales Excellence and Strategy analysis for the EMEA business.