Born in Barcelona in 1951 and lectured in Chemistry – Universidad Autónoma de Barcelona, Rafael is currently heading Strategy & Pricing at Agfa Graphics in Belgium. Since 1974 he has been holding numerous of leading positions within Howson Algraphy and Agfa contributing to his overall leadership skills and experience with pricing. His previous titles include Director of Strategy and BPR (Business Process Reengineering at Agfa Graphic Systems Division, General Manager of the Graphic Systems Division at Agfa in Europe and Technical and Sales Manager of Howson Algraphy in Spain. Since 1996: President of Graphispag Digital: Printing exhibition in Barcelona. From 1996 to 2005 Rafael is President of Graphintro: Pre-Press exhibition in Barcelona.