Advisory Board

We work closely with a carefully selected panel of leading experts to consolidate our understandings of the issues impacting the industry.

This enables us to put together a timely and relevant programme which truly reflects and addresses the main challenges and developments within pricing in the Manufacturing Industry.

If you would like to help influence the Manufacturing Pricing Excellence programme either by becoming a member of our advisory board or perhaps proposing a paper for the upcoming Summit, please contact:

Thomas Igou, Content Director
Phone: +46 8 120 50 563
E-mail: thomas.igou (at) copperberg.com


Manufacturing Pricing Exellence Advisory Board 2017

Harry MacDivitt
Harry Macdivitt, Author of the book “Value-Based Pricing”

Harry is an experienced business trainer with international expertise in Value Based Pricing and other strategic marketing topics. He has delivered training programmes for corporate clients in the UK, Europe, North America and China. With his co-author Mike Wilkinson, Harry has recently published, through McGraw Hill, a book on Value Based Pricing which is rapidly becoming a “go to” text on the subject and has been reviewed favourably by other recognised experts in the field. The new title complements an existing book – The Challenge of Value and will shortly be followed by other related titles in pricing strategies.


Mike WilkinsonMike Wilkinson, Co-Author of the book “Value-Based Pricing”
During the last 20 years Mike has worked worldwide with clients across a diverse range of business sectors and has experience of FMCG, as well as B2B sales. This experience has given him a unique perspective on the sales process and the ability to deal with sales issues from a practical perspective delivering effective new ways of working.



Rafael Farres, Strategy & Pricing, Agfa Graphics in Belgium

Born in Barcelona in 1951 and lectured in Chemistry – Universidad Autónoma de Barcelona, Rafael  is currently heading Strategy & Pricing at Agfa Graphics in Belgium. Since 1974 he has been holding numerous of leading positions within Howson Algraphy and Agfa contributing to his overall leadership skills and experience with pricing. His previous titles include Director of Strategy and BPR (Business Process Reengineering at Agfa Graphic Systems Division, General Manager of the Graphic Systems Division at Agfa in Europe and Technical and Sales Manager of Howson Algraphy in Spain. Since 1996: President of Graphispag Digital: Printing exhibition in Barcelona. From 1996 to 2005 Rafael is President of Graphintro: Pre-Press exhibition in Barcelona.


Martin Reeves CPP, ACMA , CGMA – European Merchant Margin Enhancement and Pricing Manager – Air Products and Chemicals inc.
Currently the European Margin Enhancement and Pricing Manager  for Air Products in the Chemical Industry. He commenced his professional career in the airline Industry as a Yield Controller in the late 80’s. He has worked for Air Products for 23 years. Initially in joined the company in finance then commercial roles. For the last 10 years he has returned to the Pricing arena with Air Products. During this time he was responsible for introducing and driving the concepts of Pricing and Margin Enhancement within the Business. Martin has challenged his organization in adopting the Pricing principles and concepts by delivering significant benefits to both the top and bottom line. Using the “Pricing Pillars” strategy and embedding both in-house and purchased pricing software he has incorporated Pricing Analytics, Price management and Deal Management into a strategic asset of the company. Martin is a qualified accountant and achieved the Certified Pricing Professional designation from the Professional Pricing Society in 2014.


Stephan Reis, Director Pricing and Market Intelligence, Avery Dennison Materials Group
Stephan Reis is Director Pricing and Market Intelligence at the Avery Dennison Materials Group division in Europe. His Pricing responsibilities include Pricing Strategies, Pricing Structures and Guidelines as well as Price Controlling. He closely works with Product Management and Sales to improve bottom line results for the division. His Marketing Intelligence responsibilities are to drive growth via actionable market insights as well as promoting our industry recycling opportunities. Mr. Reis joined Avery Dennison 2009, and has held several positions in the sales & marketing area, most recently that of Commercial Manager for TNT Express Worldwide. He holds a master degree of Economics from the University of Bonn, Germany.


Mårten Hedberg, Director Pricing EMEA, Solenis Switzerland GmbH
Marten HedbergMårten Hedberg is former Pricing Director at Assa Abloy Entrance Systems, Assa Abloy’s fastest growing division. During 20 years he has held several business controlling positions within large multinational companies such as Ericsson, Sony Ericsson and Tetra Pak where he worked with efficiency- and profitability improvements in production, product development and pricing. His speach is based on findings from real projects he executed at Assa Abloy during 2012.


Ingo HenneckeIngo Hennecke, Global Pricing Manager, Bayer CropScience
Ingo Hennecke is the Global Pricing Manager for Bayer CropScience, one of the three business areas of Bayer AG Leverkusen. With more than 25 years of working experience in leading sales and marketing functions in several countries, he is now heading the pricing community and initiating global and local pricing excellence projects. Prior to his current position, Ingo was e.g. responsible for global customer management initiatives, heading the operational business in Austria and managing some of the company’s major brands.


John A GeislerJohn A. Geisler, Division Manager, Strategic Pricing & Market Intelligence, Eaton Corporation
John Geisler has over 23 years in professional pricing experience driving profitable growth in global Military and Commercial markets. Currently, he leads the Strategic Pricing and Market Intelligence initiatives at the Fluid and Electrical Distribution Division for Eaton Corporation, a $22 billion global diversified power management company. John is based at the Division’s headquarters located in Jackson, Michigan with leadership responsibilities for 19 globally diverse aerospace manufacturing plants and business units. Prior to his current position, John held Eaton management positions in Plant Pricing, BU Customer Administration, and Division Strategic Pricing. John came to Eaton from the former Aeroquip Vickers Corporation, where he served as the plant Pricing Manager. John also held several sales, marketing, and production roles at NCR Corporation located in Louisville KY, Jackson, TN and Southfield, MI.

Manufacturing Pricing Excellence 2017 – Pricing Conference in 2017