Mark Stevens has more than 25 years’ experience in B2B industrial marketing and works for IMI Precision Engineering, a £700m turnover specialist fluid and motion control company which is part of IMI plc the FTSE listed engineering group. His responsibilities have included strategic marketing, pricing, product management and the customer experience. Over the past 6 years, starting in Europe and then moving to a global role he has developed and led pricing strategy at Norgren. The pricing team has delivered significant margin improvement through smart pricing and successfully embedded a value based pricing culture in the business. Mark holds the CPP certification, and a Bachelor of Commerce honours degree from the University of Birmingham in the UK.