Currently the VP Marketing and Pricing for Tools, Consumables and Services at Sandvik Construction. Johan started his career at Sandvik Steel in the mid 90s as a Market analyst.In 2009 he was appointed Manager for Marketing & Sales support within Sandvik Mining and Construction (SMC). One of the tasks was to build up an organization that should develop the marketing activities within SMC. This included, putting areas, as improved market pricing and customer and sales information (business intelligence) on the map as well as rolling out CRM and e-business solutions to the sales Regions. Since January 2012 Johan has been working as VP Marketing and Pricing at Sandvik Construction – Tools, Consumables & Services (TOCS). The last years he has been part of a team that made a substantial turnaround of the result were the main contribution in this turn around was that he in a very difficult business situation, by focused efforts, succeeded in increasing the prices and improving the product mix substantially.