Harry Macdivitt, Director, Axia Value Solutions Ltd.

Harry MacDivittHarry Macdivitt has 25 years’ experience in strategic management and marketing advising, and specialises in strategic marketing, product management, value based pricing and sales. Together with his co-director Mike Wilkinson, Macdivitt co-wrote Value Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (McGraw-Hill Companies, Inc. 2012), and The Challenge of Value (Abramis Publishing 2010).