Mr. Chee Kong, Chung is the founder and Managing Director of Acceval, a “Pricing and Profitability Management” software company with Pricing Excellence Advisory capability. Acceval’s Pricing Optimization & Margin Management software is a multi – award winning software; which included “Best Customer ROI” Award from SAP. CK has 20 years of consulting experience, including at companies such as Deloitte Consulting and Accenture. He specializes in Pricing Management, and is competent in both Management & Technology Consulting. CK has helped leading companies in the Asia region (Multinationals and Regional Conglomerates) embark on Pricing Transformation / Improvement initiatives; such as Transactional Pricing Excellence, Value Based Pricing, Sales & Marketing Effectiveness, Deal Optimisation, Customer Needs Based Segmentation / Offerings Alignment etc. His experience spans across multiple industries including petroleum / chemicals, consumer products, pharmaceutical, high tech. CK has written a number of thought-leadership articles on Pricing Excellence. He is a regular speaker on this topic in regional forums and has delivered speeches as a guest lecturer at MacQuarie University (Australia) and National University of Singapore, on Pricing Optimization. Mr. Chung has also contributed a chapter of the book “Dynamic Supply Chain Alignment” where he demonstrated the importance of linking pricing, customer segmentation and supply chain in order to improve margin.
Manufacturing Pricing Excellence 2013 – Pricing Conference in 2013