On the 21st to 23rd of May, Amsterdam hosted the 2nd Annual Manufacturing Pricing Excellence conference. With more than 120 pricing professionals attending, the conference became the platform for knowledge sharing and networking.
During the first day, delegates had an opportunity to attend two pricing workshops on “How to build a successful Pricing function” and Price Setters and Price Getters working together to capture value lead by the world renowned pricing authors Harry Macdivitt and Mike Wilkinson.
In parallel to this year’s pre-conference pricing workshop, Stephan Liozu held a CAP™ (Change Agent in Pricing) certification program on change management and the change leadership processes related to value and pricing projects. This one-day certification program included in-class training as well as individual change management exercises. To obtain the CAP® certification, participants had to successfully complete all exercises conducted during the session (2 small exercises and a change case study). Finally, participants had to take a multiple-choice test at the end of the session and obtain a minimum 75% score to pass and achieve CAP™ certification.