Benoit de Dorlodot, is European Channel and Pricing Manager at SKF Industrial Market, Regional Sales and Service, one of the three business areas of SKF AB. With nearly 25 years of working experience in leading sales and marketing functions in several countries, Benoit is now heading the European industrial distribution and pricing activities for the business area, with a main focus on the aftermarket pricing. Prior to his current position, Benoit was e.g. Manager for the French Aftermarket Business Unit and European Key Accounts Sales Manager. He has also been in charge of the Service Activities in Europe and Latin America.