Disrupt your Pricing Power

Through the first 5 editions of the MPEC, we’ve seen how Pricing has become an increasingly crucial tool for manufacturers to not only survive but thrive in a world of fluctuating market dynamics, disruptive technologies, changing customer expectations, and shifting competitive landscape. And as manufacturers move more and more towards digitalization, creating a strong and dedicated Pricing function that surpasses silos to support sales with the right frameworks and valuable data, becomes the new norm. This year’s edition of MPEC will give you the tools on how to disrupt your organization to maximize your pricing power with new frameworks for VBP to monetize value; how IT can become a wingman for Pricing; and the role of data to be at the forefront of the digital revolution.

Key Highlights:
• Transforming Value into Price
• Digital/e-Commerce Pricing Strategy
• Cultural impact of Pricing within the organization
• Pricing Enablers: Data 6 Analytics
• Competence Development: new skill sets of pricers

I look forward to welcoming you and 100+ of your peers from across Europe in Milan next May for two days of networking, benchmarking, and insights to disrupt your pricing power.

Thomas Igou

Download The Latest Agenda