It’s an exciting time to be in the Pricing world. The manufacturing industry, facing digital and disruptive competition, is redefining itself from the old and traditional product-oriented model to a more service-centric organization that sells valuable outcomes. Globalization means companies now want to compete on all markets, but the Internet and other technological developments also means smaller and more local players can have a more disruptive impact. And this shift offers pricing professionals a great opportunity to seize.
The 4th MPEC will show participants how to seize this opportunity by focusing on three key themes:
Value Based Process
Value Based Pricing is only one side of the coin. The event will look at the whole implementation of the Value Based Process and will offer insights and inspirations for those that are more advanced as well as those in lower maturity levels. you will not only learn how to quantify value, but what continuous improvements methods to do once “live” with a project and how to engage with the sales organization to ensure Value Based Selling.
Pricing Function & Structure
Who drives pricing in your organization? Where does the function sit (Finance, Marketing, Business Line, Sales)? What are the skills and competences required for professional pricers, and what are the channels to use to recruit them? And how do you get management buy-in to support Pricing and invest in the Function’s growth? If these are your questions, then join us in Prague for the answers.
No one does (or should do) pricing in spreadsheets anymore. Technology is not the key enabler but it is a powerful support in successful pricing strategies. There are also new technological channels like eCommerce that are redefining pricing: how do you ensure the right prices go to the right customers? What are successful Channel Management stories?
This year, we’ve designed an agenda to meet all your needs: an educational part combining TED-inspired case studies, visionary keynotes and the Speakers’ Corner to ensure no topic is left untouched; and a social program to expand the friendly conference’s interactivity to make sure you connect with the right network in both formal and informal environments. And to ensure your conference ROI, the new Retrospective Session is there to help you build a concrete action plan before you leave the premises.
I look forward to seeing you in Prague!
Thomas Igou, Content Director, Copperberg
Download the Manufacturing Pricing Excellence 2016 agenda as a PDF- file:
Manufacturing Pricing Excellence 2016.pdf