Welcome to our Manufactoring Pricing Exellence Conference
In behalf of Copperberg and the entire Pricing competence team I am delighted to welcome you to our 2nd Annual Manufacturing Pricing Excellence conference. Since our last edition in Copenhagen, together with our advisory board and delegate network we have been working on setting up the agenda for the upcoming 2014 Edition. So what have we installed for you in the 2014 Edition?
The first obvious change is the location. The delegate network have chosen Amsterdam as a host city for the 2014 Edition. To accommodate your need in learning more and delving into specific topics we have now organized two pre conference workshops focusing on building a successful pricing function where you can evaluate your current maturity level and Value Based Pricing where you can go into depth and learn about the crucial steps in establishing a Value Capturing organisation. The workshops are limited and organized so that you can attend one or both of them if desired.
We are glad to announce Stephan Liozu as our 4th Advisory Board Member. For those of you who are interested in getting certified on Change Agent in Pricing - CAP™ you will have the opportunity to do so on the first day of the conference. The CAP™ certification is a one-day formal certification program on change management and the change leadership processes related to value and pricing projects.
As on the last edition, you can organize your own agenda by choosing the sessions that you want to attend. The topics presented in the agenda are tailor made based on the research, past edition delegate evaluations and recent delegate network surveys. This year´s agenda brings more structure and enables you to learn about the entire pricing life cycle from pricing strategies, policies, organisational alignment, to optimisation and pricing execution presented by pricing practitioners from leading manufacturing organisations across the world and pricing experts.
During my research many have asked me if the conference is oriented more toward B2B, B2C, middle management, higher management, experts, Europe, worldwide and so on. My answer is always the same: The Manufacturing Pricing Excellence conference is a both intellectual and networking platform which enables pricing professionals and organisations to benchmark their strategies, learn about the latest models and tools that companies implement in order to increase their margins, improve customer satisfaction and maximize profit. The purpose of the conference is to help in opening a wider dialogue for future advancement of the pricing function within all organizations.
Before thinking twice if you and your team should join us on the upcoming conference in Amsterdam, consider one thing - “on average a 1% improvement in price translates to an 11% increase in profitability” and then ask yourself - How can I achieve or overachieve this? We bring you examples of how others have done it. Join us in Amsterdam - We have a lot to discuss.
Warm welcome to Manufacturing Pricing Excellence Conference 2013
Goran Cvetanovski, Editorial Director, Manufacturing Pricing Excellence Platform 2013
Manufacturing Pricing Excellence 2013 - Pricing Conference